Infinix Mobile announced a partnership with Mumbai City FC, the Hero ISL Team owned by Bollywood superstar,Ranbir Kapoor.The partnership comes close on the heels of the global launch of Infinix’s flagship ‘Dual camera’ smartphone, the Zero5. Mumbai City FC are scheduled to play against Goa FC in their first home match on 25th November.
Speaking on the occasion, Ranbir Kapoor, owner of Mumbai City FC said, “We are very pleased to have a forward-thinking brand such as Infinix on board. Mumbai City FC shares the same passion as Infinix Mobile to expand and grow across the country and deliver a great experience. Football, as a sport, is growing and gaining popularity in India and we welcome Infinix to the Mumbai City FC family. And together, we hope to deliver a great experience for fans while supporting the growth of football in the nation.”
Globally, Infinix is a youth centric brand and follows passion points closely. Infinix aims to be an enabler of football finally touching the hearts and minds of the younger generation in India. Infinix’s journey in India has just begun, and it kick-startswith football.
Tathagat Jena, Senior Vice-President, Marketing, Infinix Mobilewas equally enthused by the new association and said “Mumbai City is an exciting team. The team and its owners are driven by performance and want totake this fabulous game forward by connecting with the youth. We, atInfinix, are extremely delighted with the partnership, given a lot of similarities in our core philosophy of being game changers and with this association, we hope to bring more excitement to our fans.”
The growing online smartphone segment is fuelled by a consumer who is looking at specifications and performance in a very different way. He/she wants performers in every sphere of his/her own life including sports and the brands he/ she uses to in daily life. Football, embodies speed, agility and performance in the truest sense. Infinix’s product DNA too embodies the same spirit of venturing beyond specifications, deliveringtrue performance and eventually being instrumental in changing the game. While Infinix has already established itself as a game changer in some global markets, now is the opportune time to change the game in India.